Tips on Art Promotion
In the world of globalization if you are planning to display art, which is your talent, even then promotion becomes important. It is all about commercialization. For an artist it is important to decide whether you would prefer an exhibition in an art gallery or would go for a virtual display of art.
Since art is not abstract, so an exhibition is generally more viable. Communication is the key here. Discuss your priorities with the gallery authorities. Ensure that you have the freedom to choose your collector base without interference. Do not go for exclusive contract; rather exercise freedom in quoting the price of your artwork. Before the exhibition commences post your portfolio online. If you lack a personal website, use the social media to display your calibre. You can upload a few pictures of your sample artwork. Design a unique business card with adequate representation of your talent. Catalogue your art. This simplifies tracking of the works and gives better display of it during exhibitions. Try mastering the tactics of communicative relations with fellow artists. You can highlight your artwork in the local cultural fare in the beginning before going into a formal exhibition.
Often offer free services as judging an art competition or being a guest lecturer in an art college. This way you shall foster better relationships, which will definitely aid you to gain valued customers. Even sometimes collectors regularly visit the galleries to collect or view unique art items. So get into cross promotion collaboration with the art gallery for greater reach.